
Don't judge this by its cover - judge it by its spine.
Back in the day - the last days of the last boom economy, we're talking mid 2000 or so, Wired magazines were FAT as all get out. Everyone was making money hand over fist, start-ups and venture money abounded - it was a great time, baby. I subscribed to Wired (still do) and the line of Wireds on my bookshelf - and their ever growing girth, was a reliable gauge of the economy. Though I didn't pay heed at the time, if I was savvy I would have seen the virtual Nostradamus on my shelf. As the economy fell through 2001 and went to rock bottom (or what we considered was rock bottom at the time - silly humans) the Wired magazines got progressively thinner.
I'm sorry to report that the Wired pictured above is the thinnest Wired I have ever seen. Looking at it from the outside I can't imagine that there is much in the way of advertising in this puppy. I'm almost loath to crack it, as even though I'm sure the contents will be as entertaining and informative as always, every turn of page sans ad will remind me of the state we are in. Let's hope that thicker Wireds are on the way - that we have reached the bottom of the trough.
Piece of advice, save your Wireds and put them on your shelf, in a few years you will have a graph of the economy, your bookshelf will be a predictor of economic prosperity and depression - heed the Wired oracle.
